This month, I am going to explain some brand strategies to boost business growth and how they work together to help you build a long-lasting relationship with customers. 1. Consistency! Yes, this old chestnut again. Consistency is key in what you say, how you say it and how your brand identity is portrayed across marketing … Read more
…and Watch It Thrive Scaling your brand from the chaos of a startup to a more structured growth phase is both exciting and challenging in equal measures and should not be left to chance. More than that, it has to be intentional, right from the start. Answering the questions ‘How to build a scalable brand?’, … Read more
The new year is a good time to revisit your brand to assess whether you need a brand refresh. Is your brand still relevant? Does it cut through the noise in an increasingly crowded market? Consumer expectations and design trends change rapidly, so it makes sense to reevaluate whether your branding is still working. A … Read more
Tailoring experiences to build brand loyalty In this month’s blog, I am going to take a look at personalisation in branding and how tailoring experiences to individuals helps to build brand loyalty. Today, we live our life online. For example, how much time do you spend per week on your smartphone, tablet, laptop or PC? … Read more
Sustainability as a core brand value With the growth of environmental consciousness in consumers, ‘sustainability’ has become much more than a buzz word. I am sure you will have noticed that well-known names are increasingly adopting eco-friendly branding. So, in this month’s blog, I take a look at the growth of eco-friendly branding, and how … Read more
If you have read my previous blogs, you will know that I have talked about the power of storytelling in brand building and how it helps to build a loyal customer base. In this month’s article, I am going to take a closer look at the reasons why storytelling works and provide some tips on … Read more
The Art of Less in Modern Branding In branding terms, minimalism is a strategic approach that hones a brand right down to its essential elements, by emphasising clarity and simplicity. Mastering minimalism as a brand strategy involves the stripping away of excess to focus on the most important aspects of a brand, creating a visually … Read more
As a business owner, you know that to increase sales, you have to market your products to the right people. When looking at how to market your brand, a creative strategy will integrate your brand strategy with a marketing strategy, to bring your brand to life. If this sounds like too much to think about, … Read more
In an earlier blog titled ‘Why is branding important?’, I provided six reasons to show the importance of branding and how it provides a foundation for a marketing strategy. In ‘How do I build a brand?’, I am going to focus on brand development, and how a number of elements can be integrated into a … Read more
Branding is powerful. But what does it cost to create a brand? Branding encapsulates a company’s story. Think McDonalds, Nike, Starbucks. You know these brands as soon as you see the logo. They don’t even have to say anything – you’ve got the message. For businesses to grow, customers need to be able to distinguish … Read more
