How to amplify your brand

How to amplify your brand

Here are my top tips on how to amplify your brand with consistent marketing and messaging to engage your target customers because building your brand doesn’t come to a halt once you have created a logo, voice, and brand guidelines!   Remember that your brand will evolve over time, and you have to strive continuously to … Read more

How to review your brand

How to review your brand

How to review your brand: It is important to assess your brand from time to time to make sure it is still effective and working for your business as it is now, rather than how it was when the brand was originally created. Here are some of the changes that can affect how your brand … Read more

Is it time for a brand refresh?

Make a brew–time for a brand refresh

New year, new you? Okay, I know it’s corny, but the start of a new year does get people thinking about making changes, both personally and professionally. But how do you know whether the new year is the right time for a brand refresh?  And how do you know when you should choose a brand … Read more

Maximising ROI through Influencer Marketing 

Clare Froggatt_Maximising ROI through Influencer Marketing

A Guide for Brands Maximising ROI through influencer marketing is not always straightforward or easy.  The fact that when brands collaborate with other creatives and their audiences, rather than their own customers, inevitably some control will be lost.  In this article we are going to take a close look at what influencer marketing is and … Read more

How to build brand loyalty

build brand loyalty

In the last Make a Brew article, we showed the importance of brand values in building loyalty and trust amongst your customers and how your values can help to engage both internal and external customers with your brand. In this next article about brand strategy, we have put together some tips and techniques to help … Read more

The importance of brand values

Make a brew_The importance of brand values

In this article, we are going to take a closer look at the importance of brand values to your overall brand strategy.  The creation of a clear brand strategy is key to making sure that your business differentiates itself from competitors, grows in the right direction and ensures everyone within the company works towards the … Read more

Learn from 3 innovative brand campaigns

brand boom

2023 has been a great year for witnessing innovative brand campaigns… from relaunching Barbie to football stars swapping Twitter accounts, there’s been a wide range of interesting, creative, and successful campaigns to delve into. So, as a business owner, what can you learn from these innovative brand marketing campaigns and apply to your business? What … Read more

Leveraging Content Marketing

Make a brew–leveraging content marketing

Your brand’s reputation online has never been more important than in today’s digital age. Consumers buy based on a brand’s authority, trustworthy, and personality – alongside all the traditional buying decisions such as price and quality. That’s why leveraging content marketing can strengthen your brand.  Why improve your brand’s online presence?  When content is at … Read more

How to craft your Brand Story

How to craft your Brand Story: Engaging audiences with authenticity

A great brand story can be the difference between being ‘just another option’ in your industry, and connecting with customers in a way that makes you their only choice. It’s the way your brand communicates – across all marketing and communication channels. What makes a great brand story? Everyone will have a brand story – … Read more