Maximising ROI through Influencer Marketing 

Clare Froggatt_Maximising ROI through Influencer Marketing

A Guide for Brands Maximising ROI through influencer marketing is not always straightforward or easy.  The fact that when brands collaborate with other creatives and their audiences, rather than their own customers, inevitably some control will be lost.  In this article we are going to take a close look at what influencer marketing is and … Read more

Learn from 3 innovative brand campaigns

brand boom

2023 has been a great year for witnessing innovative brand campaigns… from relaunching Barbie to football stars swapping Twitter accounts, there’s been a wide range of interesting, creative, and successful campaigns to delve into. So, as a business owner, what can you learn from these innovative brand marketing campaigns and apply to your business? What … Read more

Leveraging Content Marketing

Make a brew–leveraging content marketing

Your brand’s reputation online has never been more important than in today’s digital age. Consumers buy based on a brand’s authority, trustworthy, and personality – alongside all the traditional buying decisions such as price and quality. That’s why leveraging content marketing can strengthen your brand.  Why improve your brand’s online presence?  When content is at … Read more

How to craft your Brand Story

How to craft your Brand Story: Engaging audiences with authenticity

A great brand story can be the difference between being ‘just another option’ in your industry, and connecting with customers in a way that makes you their only choice. It’s the way your brand communicates – across all marketing and communication channels. What makes a great brand story? Everyone will have a brand story – … Read more

Marketing Strategies vs. Marketing Plans: What’s the Difference?

Before you spend hours setting up an expensive marketing campaign, you should know what the difference between marketing strategies and marketing plans is. Both are important to grow your business in the right way and develop a strong brand. Let’s run you through how to use them to your advantage… What is a marketing strategy? … Read more

Value-based brand positioning – what you need to know

It’s a sad fact that many businesses fail within their first year, because they struggle to compete in an already crowded marketplace. Whether you’re just starting out or you’re already established, having a well thought-out brand can improve your chance of success.  One of the biggest challenges is being able to convince your target market … Read more