A Guide for Brands Maximising ROI through influencer marketing is not always straightforward or easy. The fact that when brands collaborate with other creatives and their audiences, rather than their own customers, inevitably some control will be lost. In this article we are going to take a close look at what influencer marketing is and … Read more
2023 has been a great year for witnessing innovative brand campaigns… from relaunching Barbie to football stars swapping Twitter accounts, there’s been a wide range of interesting, creative, and successful campaigns to delve into. So, as a business owner, what can you learn from these innovative brand marketing campaigns and apply to your business? What … Read more
Your brand’s reputation online has never been more important than in today’s digital age. Consumers buy based on a brand’s authority, trustworthy, and personality – alongside all the traditional buying decisions such as price and quality. That’s why leveraging content marketing can strengthen your brand. Why improve your brand’s online presence? When content is at … Read more
A great brand story can be the difference between being ‘just another option’ in your industry, and connecting with customers in a way that makes you their only choice. It’s the way your brand communicates – across all marketing and communication channels. What makes a great brand story? Everyone will have a brand story – … Read more
It can feel like there are new marketing methods and tools popping up every day. Although the output may differ over time, the fundamentals of marketing your brand remain the same – getting your business in front of the right people, at the right time. What are the different digital marketing strategies? It can be … Read more
Customer case studies are powerful marketing tools. They give your prospects a great idea into how you run your business, what it’s like working with you, and most importantly, the results you get for customers. Case studies support your brand awareness and help to build credibility. But it can be challenging getting customers onboard for … Read more
For any brand, it’s important to get yourself in front of the right people at the right time. The best way to do this is by building marketing funnels to suit your different audience segments. Not a clue what any of that means? That’s ok – here’s a guide to break things down for you… … Read more
Business owners and directors wear many hats in the early stages of growing their business but there comes a point when you have to decide whether to keep doing all the work yourself or hire someone to take some of it off your hands. Marketing is a great example of an area of work that … Read more
Before you spend hours setting up an expensive marketing campaign, you should know what the difference between marketing strategies and marketing plans is. Both are important to grow your business in the right way and develop a strong brand. Let’s run you through how to use them to your advantage… What is a marketing strategy? … Read more
It’s a sad fact that many businesses fail within their first year, because they struggle to compete in an already crowded marketplace. Whether you’re just starting out or you’re already established, having a well thought-out brand can improve your chance of success. One of the biggest challenges is being able to convince your target market … Read more
