DO YOU WANT TO…
CREATE YOUR BRAND?
Need to create your brand from scratch?
Setting up a new arm of the business and want a complimentary brand?
Or… is your current brand a little outdated?
We've got you covered
Make a brew, branding experts, are here to bring your ideas to life and create your brand far beyond your expectations.
Business first, Brand second
Many people, particularly start-ups, think that their logo should be the first thing they plan.
What they don’t realise is that a logo is just one element of creating your brand… and….
A company’s brand has to reflect their business plan and goals if they are going to succeed.
Are you looking for a logo or do you want to create your brand?
What is a brand?
It should be consistently applied throughout the whole customer journey.
From the ‘awareness’ stage… right through to them becoming an ambassador, telling everyone about you.
The visual element of your brand should be instantly recognisable, no matter where it is seen.
And… the feeling someone is left with after coming into contact with your business should be consistently positive.
Do you want more details?
If you are more of a detail person, I’ve got you covered –read on to find out more about about creating your brand.
Brand strategy
Whatever size your business is, you need a brand strategy.
You want to stand out from the competition.
You want to become an instantly recognisable brand and remembered for all the right reasons.
A brand strategy will ensure your brand is consistent across activities and over time.
The core elements of a brand strategy
Purpose – Why your business exists
Vision – Your business goals for the future
Mission(s) – What you are going to do to get there
Values – How you display your company’s behaviours
Customers – What is the definition of your target customer
Competitors – Who are your competitors and what is their offering
Differential – What makes your company stand out from the crowd
Brand identity… the face of your brand
Everything you produce and publish digitally, and offline, is included in your brand identity.
Think…
- company name
- personality of your brand
- colour palette
- fonts
- tone of voice
- logos
and also included is the way you communicate with your target audience through your branding.
Whenever anyone sees your company, whether that be a social media post or a paper bag… the brand identity must be consistent so that they immediately know it’s you.
Brand Positioning
The positioning of your brand must be appropriate for your target market and demonstrate why your product or service is the go-to in your industry or sector.
Brand Guide
When you work with a creative agency, like Make a brew, you will be issued with a brand guide. This will provide details of each element of your brand identity, such as different fonts use and your colour palette, so that wherever you use your branding it will be consistently applied.
Consistency
Worth its own section on the page, consistency is absolutely key when you apply your brand.
ALWAYS stick to your brand identity in everything you do.
Whether it’s a social media post, an exhibition stand, vehicle graphics, promotional gifts, your website imagery… it must be ON BRAND.
It’s a rooky mistake to change the background colour to your logo and think it doesn’t matter. It REALLY does.
McDonald’s don’t play around with the appearance of their golden arches. Virgin use the same red and the same logo design for all the companies in their group.
Learn from the best and stay consistent.
Why choose Make a brew to create your brand…
Creating a brand, whether brand new (see what we did there!) or a rebrand, starts with a ‘chat and a brew’.
Clare, the Chief Brew Maker (founder), always takes these meetings herself – whether on Zoom or in person.
It’s vitally important that she understands your organisation – the organisation the brand is to represent.
As she discusses all the points mentioned on this page with you, you’ll see the ideas literally bursting from her.
That’s what over 25 years’ experience in global marketing and branding does for you – allows you to conceptualise and translate what your client has in their head into a brand.
What our clients say…
“Clare took time to understand our business and develop the brand and website in line with our values and strategy. Always open to ideas and quick to communicate. I would recommend this friendly and professional team.”
How to work with Make a brew
Let's have a brew
If you’re ready to jump onboard and let us create your brand? To get started book your ‘chat and brew’ simply hit the button below.
Branding 3x3
You like what you’ve read so far, but not quite ready, why not buy Clare’s ‘Branding 3×3’ book that walk’s through the process to create your brand.
There's always a fix
Or, if you have a brand but somethings not quite right with it, why not book a #BrandFix session with Clare and get it sorted there and then.
