Do you want to…
Market your brand?
Your company cannot grow without more sales…
More sales cannot be made without effective marketing…
BUT you don’t have an expert
in-house to market your brand…
We have the solution.
Make a brew’s 5 Step Process
Over many years’ experience at Marketing Director level, both for UK and global brands, we have developed a simple 5-step process that will help your business to market your brand effectively.
Strategy (Strategic Assessment)
This simple assessment provides all the information we need about your business and your vision for it.
It identifies any gaps you currently have and provides a foundation on which to build your campaign.
We ask about:
Business goals – what you want to achieve and why
Target market – who are your ideal customers (don’t worry if you’re not sure right now… we work through a process together)
Competitor analysis – where you sit in the market place
Value proposition – your vision, mission, and values
We look at:
What current activities you use to market your brand
How you measure your return on investment (ROI) of those marketing activities… if you do.
Your business calendar of events for the next 12 months.
Who is currently involved in your marketing activities, in what capacity.
From our findings, we are able to create your campaign strategy to achieving your goals.
Campaign (How we bring it to life)
At this point the creative ideas and different concepts are flowing freely.
We distil them down into a simple campaign which will include:
- An outline of your marketplace
- A clearly defined brand message
- An outline of the different media and tools which will bring your brand to life
- What to measure and how
- The realistic timeframe required to achieve your targets
Once you have your campaign there are two options; go it alone to implement; or retain our services to manage it for you.
Action (The deliverables)
Taking action creates brand magic!
The strategy and campaign work together, ensuring everything happens in sync.
The management of the agreed campaign, at this point, will make all the difference to its success and outcomes.
Actions to be taken will depend on the details of the campaign, but may include:
- Coordinating activities
- Content creation
- Blog writing
- Social media creation and management
- Publishing content
- Booking events
- Email marketing
- Accountability
Many clients find that this all these activities are time-consuming and not where their interest/skills naturally lie. This is why we off our Creative Marketing Director On-Demand service.
Score
Score
It’s vitally important to track all marketing activities, to make sure they are delivering the expected results.
We analyse everything, look at statistics, work out conversion rate costs, increase in turnover, etc, on a regular basis to ensure we’re moving directly towards your business goals.
A few of the things we would look at (but there will be more depending on your strategy) are:
- New enquiries
- New client acquisition level
- Conversion rates and costs
- Bounce rates (leaving your website without taking action)
- Upsell results to existing clients
Without taking stock, you cannot know what is working and what isn’t.
Reset
Whilst we would love to tell you there are guarantees for immediate results with marketing… we can’t.
Marketing is not a one-hit wonder. There is no golden ticket!
And that’s exactly why this step is necessary.
We regularly take a breath and look at the information we’ve gathered in Score.
Any required tweaks are made.
Exactly when Reset happens will depend on your campaign, and may be due to:
- Seasonal changes
- Timed campaign
- Assessment of events
- Quarterly, bi-annual, or annual reviews
Do you need this?
Clare, Make a brew’s MD, acts as a part-time Creative Marketing Director for a number of companies, or we can create a strategy, campaign ideas or a fully integrated plan for you.
The clients she works with tend to fall into one of the following categories:
- Product based start ups who need to hit the ground running
- Established companies who don’t have their own marketing department
- Established companies who employ freelancers to provide elements of marketing – such as graphic design, social media posting – but find it difficult to manage the team and pull all the support together into marketing campaigns
- Charities who have a large project to manage
You now have two options where we can help you to market your brand…
How we helped Resolute
How to work with Make a brew
Marketing Direction
We”ll gather information about you, your business and your goals through a digital questionnaire, then we will create you a marketing strategy. Leave it there or have us develop an integrated marketing campaign that you can implement yourself.
Creative Marketing Director
Coaching or consultancy, work with me on a one-to-one basis to help you market your brand and move your business forward – I regularly work with clients to create and implement a brand strategy, give ideas and provide creativity or to coach someone starting their business.
#BrandGrowth
Do you get stuck for ideas on how to market your brand? Book our monthly, bi-monthly or quarterly sessions to spread the cost of using a professional creative to bring some strategic creativity to your marketing that your team can implement with an expert on-hand to support them.
