Social media branding top 10 tips

Building your brand on Social media

So, you’re busy marketing your business, you’re out there getting content out consistently but ensuring your social media branding is consistent is key .

Firstly, well done that’s a really hard thing to keep up – you’re helping your customers to identify what you do and how you can help them solve their problems, but if you’re not careful how you use colours and images so that all the contents of your posts can be seen and read clearly you’re potentially damaging that brand image that you’re working hard to build.

Here’s our top 10 tips, so you can keep your content looking good so it can promote your brand in the best way, so that you get engagement and people can read it.

top tips

• Use your logo or symbol in the post image.
• Choose contrasting colours.
• Keep colours to a minimum and from your brand palette.
• Make sure you can clearly see your logo and all contents in the image, pay attention to text that goes over images or where logos are the same or very similar colour to any backgrounds for example avoid social media icons like LinkedIn or Facebook on blue backgrounds.
• Try not to use more than two and keep them in the same font family. If you go with two fonts, use one for header text and one for body text.
• Don’t use too much text on the image – keep that minimal and write in the post or comments.
• Use text sizing that fits well within the platform that you are publishing to.
• Use space, you don’t have to fill all the space you have, let things breathe.
• Consistency is key in the content as well as in the frequency, when choosing design elements such as background images, keep in mind the quality and style. Graphics, diagrams, images, and illustrations should all have a purpose in your design and remain consistent in terms of quality, framing, style, proportion, and lighting.
• Use your personality, every brand has a personality that differentiates it from the others. But if your brand’s personality isn’t reflected in your social media content, it will be hard to get heard.